PLAYING THE PART | ART / CREATIVE DIRECTOR

An art or creative director at a magazine is responsible for telling the story of the magazine through the visuals and design layout. While others may produce the content, the art or creative director has the final say on what makes the cut and how it is laid out throughout the magazine to tell an accurate story of the magazine’s aesthetic. An interesting article from Who What Wear, interviews Mariya Ivankovitser, the current Art director at InStyle.

(Porter Summer 2017 Cover)

Ivankovitser describes the job responsibilities as, “designing layouts using specific typefaces, design elements, and photography—all for the purpose of telling a story” (Who What Wear). She goes on to say her typical day involves doing things like, attending run throughs, meeting with editors, helping with photoshoots, and working on the final layout. She also mentions that knowledge of InDesign and Photoshop are required.

I chose to take on this role for my magazine media kit project because I knew it would be a great fit for me. I was yearbook editor my senior year of high school so I have always had a passion for putting together a layout, complete with photos and copy. Photography has also always been a fun passion of mine but I also like having the final say in how photos are presented. I was excited to take on this role to create the layout for the media kit, complete with images and text.

(Net-a-Porter)

The art director I most look up to is Rebecca Mason who is the creative director for Porter Magazine. Sadly, I had never heard of Porter before coming to New York, but in my internship we often send them samples. When I went to a local magazine store here in New York, I had the chance to look at Porter for the first time and I fell in love. I like their soft, feminine aesthetic that carries through in the images as well as the layout. I specifically look to the layout of this magazine for its bold use of white space as a design tool. Usually magazines feel as though each inch of the paper must have content to the edge, but Porter plays with white space in a fun way. If I had the opportunity to ask Rebecca Mason a question I would ask, “What is / where do you find your inspiration for the layouts you create for Porter?”

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