This past Thursday we went to Dover Street Market (DSMNY) to see the market curated by Rei Kawakubo, designer of Comme Des Garcons. Upon arrival, a small line had formed to wait for the weekly release of a new Supreme collection that is sold at the market. The market consists of 7 floors of clothing from a range of designers including; Comme Des Garcons, Supreme, Gucci, Loewe, and The Row, to name a few. Each floor is designed differently and each designer designs their own section of the floor where their designs will be displayed.
After completing a class project on the 1930’s, and listening to other classmates talk about the decades of fashion past, I decided to bring this knowledge to The Garment Garden! I have always identified most with the 1970’s hippie style so, first I want to dive into the 70’s and talk about some key trends. The first trend I want to discuss is the influence of the wild west style on the 70’s as well as today.
(Glamour November 2017 Cover, Screenshot from Texture App)
This week I downloaded and signed up for the texture app. I have heard of magazine viewing applications, but I have never actually downloaded and used one before. Texture is great for viewing magazines at only $10/month you get access to tons of top titles such as: Vogue, Glamour, Harper’s Bazaar, or Nylon. While I would still prefer to hold the physical magazine this app is great because it allows you to access so many different magazines for the price of one magazine each month. It also allows for more interaction than print magazines do. These digital magazine allow you to click on certain parts and it directs you to a website or other extra content.
This past week I watched the Picture Me documentary byOle Schell and model, Sarah Ziff. This documentary gives an inside look into modeling in the early 2000’s, and begs the question, has anything changed since then? The opening scenes start with Ziff as a new model landing her first job and receiving her first pay check, but as time goes on she experiences the ups and downs of the industry.
An art or creative director at a magazine is responsible for telling the story of the magazine through the visuals and design layout. While others may produce the content, the art or creative director has the final say on what makes the cut and how it is laid out throughout the magazine to tell an accurate story of the magazine’s aesthetic. An interesting article from Who What Wear, interviews Mariya Ivankovitser, the current Art director at InStyle.
Today we had the amazing opportunity to go to the Moncler showroom and hear from two girls there who work in women’s wholesale. They spoke to us about the amazing growth the company has seen over the last year, so much so that they are receiving an award from WWD on Monday. Moncler has clients including Saks, Bergdorf’s, Neiman Marcus, and Nordstrom that each offer different assortments of the products in their store.
Study tour this week took us to one of my favorite retailers and companies, Nordstrom. We heard from Jamie who is an assistant site merchandiser at Nordstrom Rack in their beauty department. Her job is a very interesting mix between e-commerce and planning and buying. Rather than just making sure she has the right amount of product she has to make sure it is presented in the right way, is the right price, and is there when the customer wants it.
Fashion month took place in all the major cities of New York, Paris, Milan, and London has come to a close leaving us with photos upon photos of street style and runway inspiration. Looking back at all of the trends shown during this time I would easily say my favorite SS18 trend was sheer fabrics. This trend was seen from different designers from all four of the major fashion capitals. Dior has been using sheer fabrics in their collections for some time now, and their most recent collection is no exception.
Often times, when reading American fashion print media such as Vogue, Harper’s Bazaar, Glamour or Elle, it all seems to blend together into one magazine covering the same topics, in the same way, with the same text, models and photographers. The similarities between these magazines are endless. Today I analyzed an American fashion/lifestyle magazine as well as a French fashion/lifestyle magazine to look at the similarities and differences between our print media here vs. print media outside of the U.S.
This past Thursday my study tour class had the amazing opportunity to go visit Material Connexion’s Library in Midtown, Manhattan. Material Connexion is the leading material sources for companies around the world. They specialize in special fabrics and materials that are new and cutting edge.